Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These reasons show why your company NEEDS a professional website, no matter what size your business.
WEB PLAN SUMMARY
It’s an internet world and the world is on the internet. About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume your company has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website. Don’t let them snatch your customers away by not having your own company website. Research indicates that an easy-to-use website significantly increases sales.
A sophisticated website is vital to our marketing strategy to attract new customers and retain existing ones. The website must be visibly appealing yet simple and organized, encouraging sales. The site must be organized in such a way that facilitates browsing and the ability of potential customers to locate relevant information, illustrations and descriptions.
The design of the company’s website will encourage sales if it is efficient and easy to use and provides the customer with the ability to make online appointments and research company services. An easy to use, simple website is of the utmost importance in securing sales as research indicates that many websites lose customers without securing sales because the site is confusing and not easily navigated leaving customers aimlessly migrating through a site and leaving in frustration.
GMK Web Services will design a website and enhance it in such a way as to allow it to be easily updated and maintained by management to maximize efficiency in detailing product services and pricing information. The company website will be updated regularly to maximize the ease of customer use and fully detail company services and established reputation as a result of direct customer response.
WEBSITE MARKETING STRATEGIES
GMK Web Services utilizes modern forms of internet and social media advertising to create company visibility, detail services provided with associated fee information when possible and promote customer satisfaction survey results and candid testimonials. The company’s goal is to rank your website high for preferred keywords on the main search engines in “organic” or “natural” searches and increase search engine optimization by writing a keyword rich title. The company will submit the website to key directories. The company will also dramatically increase visibility by writing related articles and distribute them to different social networking editors as free content for e-mail newsletters or websites requesting that a link to the company website and a one-line description of company offerings be included with the article.
Tip1. It’s an internet world and the world is on the internet. About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume your company has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website. Don’t let them snatch your customers away by not having your own company website.
Tip 2. Use other forms of marketing to promote your website. On its own a website is not a useful marketing tool. We always recommend that you promote and advertise your website by including the web address on all your print material and business stationery, such as business cards, flyers, signage, delivery notes and invoices. And when you network or attend other events, don’t forget to mention your website to new prospects. Use your print material to drive traffic to your website by only including essential information to grab the attention and gain the interest of potential clients and by directing them to visit your website for more information. This way, you can reduce the quantity, size and/or frequency of your print material and therefore reduce printing and distribution costs as well as damage to the environment. Read ideas for promoting your website.
Tip 3. Use WordPress to manage your web content. If you plan to update your content on a regular basis consider a content managed site. Most web host providers offer some form of content management software that allows you to easily and quickly update your own content. Discuss this with your website designer prior to beginning your website design, as they should be able to help you choose, customize and, where necessary, upload the CMS software to your web server. Our CMS of choice is WordPress which can be customized to suit your needs and is very easy to use. View our website design portfolio which show cases a number of clients’ websites built using WordPress.
Tip 4. Add a blog or resource section to your website. If you find potential clients ask you the same questions think about adding a Frequently Asked Questions page to your website. Not only will this save you time by not having to repeat the same answers, it will also drive additional traffic to your website and will potentially increase sales of products your customers did not know about before. If the line of work you’re in is constantly changing, and you want to keep your customers up-to-date, add a blog to your website so that you can don’t have to pay a website designer to add your content. WordPress is the ideal tool for this and can easily be customized to match your static website.
Tip 5. Integrate social media and video or photo sharing with your website. There are a number of reasons and methods for integrating your website with social media and video or photo sharing web sites. Using these sites you can direct traffic to your website on a regular basis or when you have something new to share. The inbound links from high-profile websites such as Facebook, Twitter, LinkedIn, YouTube, Vimeo, Flickr and now Google+ will increase your search engine results page ranking.
Using LinkedIn, Facebook, Twitter and Google+ you can communicate with potential and regular customers letting them know about upcoming events, new products and services, special offers and discounts. Create a professional profile on LinkedIn to demonstrate your skills and expertise for anyone looking for what you offer. Create a Facebook page and post photos of recent work or new products, with links to your website’s portfolio or products page. Create a Twitter profile and post relevant tips and information with links to corresponding articles on your website. Create short videos and upload to YouTube to showcase your work or demonstrate useful tips to help clients. Always include a link back to an appropriate landing page on your own website and ensure you include a call to action on that page.
Get a full Professional Website Package which includes: Design, Development, Domain Provision, Web Emails, Hosting & maintenance starting from as little as R2 850.00. Package includes social networking sites linked to your website. T&C’s apply. Contact us for a quote today!!!
GMK Web Services | Member of GMK Group.
Tell: 012 755 8093; Cell: 061 121 2170
Email: email@example.com | Web: www.gmkwebservices.co.za